The virtual reality design method based on the 3DS MAX and Virtools and the production process of the whole three-dimensional virtual mall were introduced. 3DS Max was used to construct 3D model, then 3D animation was created. In the model construction, levels of detail technology combined with texture mapping were adopted. Not only save creation time of system, but also improve the real-time rendering speed of the scene. In the scene of interaction design, the system adopts the collision detection technology to ensure the real ramble effect，makes users feeling being personally on the scene.